英国知名品牌价值资讯公司Brand Finance公布了“2019年全球品牌500强”报告，亚马逊一如既往将“全球最具价值品牌”的头衔收入了囊中，过去一年，亚马逊的品牌价值增长了25%，达1879亿美元，比排名第2的苹果公司多了30多亿美元，谷歌则继苹果之后，排名第3。
排名 企业名称 所属国家 领域
1 Amazon United States Tech
2 Apple United States Tech
3 Google United States Tech
4 Microsoft United States Tech
5 Samsung South Korea Tech
6 AT&T United States Telecoms
7 Facebook United States Tech
8 ICBC China Banking
9 Verizon United States Telecoms
10 China Construction Bank China Banking
11 Walmart United States Retail
12 Huawei China Tech
13 Mercedes-Benz Germany Auto
14 Ping An China
15 China Mobile China Telecoms
16 Agricultural Bank of China China Banking
17 Toyota Japan Auto
18 State Grid China Utilities
19 Bank of China China Banking
20 WeChat China Tech
21 Tencent (QQ) China Tech
22 Home Depot United States Retail
23 Taobao China Tech
24 T (Deutsche Telekom) Germany Telecoms
25 Disney United States Media
26 Shell Netherlands Oil & Gas
27 Volkswagen Germany Auto
28 NTT Group Japan Telecoms
29 BMW Germany Auto
30 Wells Fargo United States Banking
31 Starbucks United States Restaurants
32 YouTube United States Tech
33 PetroChina China Oil & Gas
34 Bank of America United States Banking
35 Tmall China Tech
36 Citi United States Banking
37 Chase United States Banking
38 Coca-Cola United States Soft Drinks
39 Marlboro United States Tobacco
40 IBM United States Commercial Services
41 Nike United States Apparel
42 Boeing United States Aerospace & Defence
43 McDonald"s United States Restaurants
44 United States StatesHealthcare United States Healthcare
45 Moutai China Spirits
46 Deloitte United States Commercial Services
47 Porsche Germany Auto
48 UPS United States Logistics
49 Sinopec China Oil & Gas
50 Intel United States Tech
51 General Electric United States Engineering Construction
52 Visa United States Commercial Services
53 American Express United States Commercial Services
54 Xfinity United States Telecoms
55 Mitsubishi Group Japan Auto
56 Accenture United States IT Services
57 Honda Japan Auto
58 CSCEC China Engineering Construction
59 Oracle United States Tech
60 Total France Oil & Gas
61 PWC United States Commercial Services
62 FedEx United States Logistics
63 Lowe"s United States Retail
64 EY United States Kingdom Commercial Services
65 Allianz Germany Insurance
66 Bosch Germany Engineering Construction
67 Dell United States Tech
68 BP United States Oil & Gas
69 Uber United States Tech
70 China Merchants Bank China Banking
71 China Life China Insurance
72 Cisco United States Tech
73 Siemens Germany Engineering Construction
74 IKEA Sweden Retail
75 Vodafone United States Kingdom Telecoms
76 CVS Health United States Retail
77 Netflix United States Tech
78 Orange France Telecoms
79 Hyundai Group South Korea Auto
80 China Telecom China Telecoms
81 Evergrande China Real Estate
82 HSBC United Kingdom Banking
83 JP Morgan United States Banking
84 Nestlé Switzerland Food
85 Audi Germany Auto
86 Tata Group India Engineering Construction
87 Baidu China Tech
88 SoftBank Japan Telecoms
89 Nissan Japan Auto
90 Pepsi United States Soft Drinks
91 LG Group South Korea Tech
92 Zara Spain Apparel
93 Ford United States Auto
94 Mastercard United States Commercial Services
95 au Japan Telecoms
96 Santander Spain Banking
97 RBC Canada Banking
98 Costco United States Retail
99 Chevron United States Oil & Gas
100 Instagram United States
101 Adidas Germany Apparel
102 Country Garden China Real Estate
103 Target United States Retail
104 Wuliangye China Spirits
105 Fox United States Media
106 Walgreens United States Retail
107 H&M Sweden Apparel
108 Universal United States Media
109 AXA France Insurance
110 SAP Germany Tech
111 AIA China (Hong Kong) Insurance
112 Spectrum United States Telecoms
113 China Railway Construction Corporation China Engineering & Construction
114 Hitachi Group Japan Tech
115 BNP Paribas France Banking
116 Alibaba China Tech
117 Bank of Communications China Banking
118 Capital One United States Banking
119 NBC United States Media
120 Johnson"s United States Cosmetics & Personal Care
121 TD Canada Banking
122 Volvo Sweden Auto
123 Cartier France Apparel
124 Louis Vuitton France Apparel
125 Anthem United States Healthcare
126 KFC United States Restaurants
127 Petronas Malaysia Oil & Gas
128 Chevrolet United States Auto
129 ExxonMobil United States Oil & Gas
130 Shanghai Pudong Development Bank China Banking
131 Warner Bros. United States Media
132 Paypal United States Commercial Services
133 Airbus France Aerospace & Defence
134 KPMG United States Commercial Services
135 China CITIC Bank China Banking
136 Sumitomo Group Japan Mining, Iron & Steel
137 Optum United States Healthcare
138 Midea v China Tech
139 Sberbank Russia Banking
140 Sony Japan Tech
141 NetEase China Tech
142 EDF France Utilities
143 Panasonic Japan Tech
144 booking.com United States Tech
145 Uniqlo Japan Apparel
146 Industrial Bank China Banking
147 CRECG China Engineering & Construction
148 Barclays United Kingdom Banking
149 Chanel France Cosmetics & Personal Care
150 JR Japan Logistics
151 JD.com China Tech
152 ING Netherlands Banking
153 MUFG Japan Banking
154 Tesco United Kingdom Retail
155 Scotiabank Canada Banking
156 Renault France Auto
157 DHL Germany Logistics
158 SK Group South Korea Telecoms
159 CBS United States Media
160 Postal Savings Bank China Banking
161 Lockheed Martin United States Aerospace & Defence
162 Vanke China Real Estate
163 Hermes France Apparel
164 Aetna United States Healthcare
165 Greenland China Real Estate
166 L"Oréal France Cosmetics & Personal Care
167 BBVA Spain Banking
168 China Pacific Insurance Company China Insurance
169 Eni Italy Oil & Gas
170 Movistar Spain Telecoms
171 Canon Japan Tech
172 UBS Switzerland Banking
173 Telstra Australia Telecoms
174 Goldman Sachs United States Banking
175 Aldi United States Retail
176 Sky United Kingdom Telecoms
177 Engie France Utilities
178 Enel Italy Utilities
179 Humana United States Healthcare
180 China Unicom China Telecoms
181 Gucci Italy Apparel
182 Sam"s Club United States Retail
183 BMO Canada Banking
184 Delta United States Airlines
185 7-Eleven Japan Retail
186 HP United States Tech
187 Nokia Finland Tech
188 U.S. Bank United States Banking
189 Lexus Japan Auto
190 Medtronic United States Healthcare
191 American Airlines United States Airlines
192 Carrefour France Retail
193 China Minsheng Bank China Banking
194 Union Pacific United States Logistics
195 Equinor Norway Oil & Gas
196 PICC China Insurance
197 Mitsui Group Japan Mining, Iron & Steel
198 TSMC China(Taiwan) Tech
199 Yanghe China Spirits
200 Land Rover United Kingdom Auto
201 Morgan Stanley United States Banking
202 DBS Bank Singapore Banking
203 Pemex Mexico Oil & Gas
204 eBay United States Tech
205 Lidl Germany Retail
206 ADNOC UAE Oil & Gas
207 GEICO United States Insurance
208 Sumitomo Mitsui Banking Corporation Japan Banking
209 3M United States Tech
210 Valero United States Oil & Gas
211 TIM Italy Telecoms
212 Cognizant United States IT Services
213 Red Bull Austria Soft Drinks
214 Adobe United States Tech
215 SK Hynix South Korea Tech
216 Hikvision China Tech
217 PNC United States Banking
218 United States Airlines United States Airlines
219 Johnson & Johnson United States Cosmetics & Personal Care
220 ABB Switzerland Engineering & Construction
221 ESPN United States Media
222 Ferrari Group Italy Auto
223 Yahoo! Japan Tech
224 Broadcom United States Tech
225 BT United Kingdom Telecoms
226 Etisalat UAE Telecoms
227 Rabobank Netherlands Banking
228 BASF Germany Chemicals
229 Honeywell United States Engineering & Construction
230 Airbnb United States Tech
231 Zurich Switzerland Insurance
232 Poly Development China Real Estate
233 Philips Netherlands Tech
234 Longfor Properties China Real Estate
235 Purina Switzerland Food
236 Cigna United States Healthcare
237 General Dynamics United States Aerospace & Defence
238 3 China (Hong Kong) Telecoms
239 Danone France Food
240 Gillette United States Cosmetics & Personal Care
241 Salesforce United States Tech
242 Gazprom Russia Oil & Gas
243 Youku China Tech
244 Woolworths Australia Retail
245 Rolex Switzerland Media
246 Allstate United States Insurance
247 CRRC China Engineering & Construction
248 CIBC Canada Banking
249 Coles Australia Retail
250 Bell Canada Telecoms
251 Metlife United States Insurance
252 Gree Electric Appliances China Tech
253 Subway United States Restaurants
254 Vinci France Engineering & Construction
255 Subaru Japan Auto
256 NatWest United Kingdom
257 HPE United States Tech
258 Yili China Food
259 China Everbright Bank China Banking
260 Northrop Grumman United States Aerospace & Defence
261 Commonwealth Bank Australia Banking
262 Caterpillar United States Engineering & Construction
263 Coach United States Apparel
264 Progressive United States Insurance
265 Marubeni Group Japan Mining, Iron & Steel
266 Tesla United States Auto
267 Budweiser United States Beers
268 Credit Suisse Switzerland Banking
269 Qualcomm United States Tech
270 Publix United States Retail
271 Prudential (US) United States Insurance
272 Nintendo Japan Tech
273 Hilton United States Hotels
274 O2 United Kingdom Telecoms
275 Activision Blizzard United States Tech
276 Société Générale France Banking
277 LIC India Insurance
278 Sprint United States Telecoms
279 Michelin France Tyres
280 T.J. Maxx United States Retail
281 Schlumberger United States Oil & Gas
282 Poste Italiane Italy Insurance
283 Generali Group Italy Insurance
284 STC Saudi Arabia Telecoms
285 MCC China Engineering & Construction
286 Sunac China Real Estate
287 Fresenius Germany Healthcare
288 Neutrogena United States Cosmetics & Personal Care
289 Bud Light United States Beers
290 Bridgestone Japan Tyres
291 Victoria"sSecret United States Apparel
292 Roche Switzerland Pharma
293 Telus Canada Telecoms
294 NIVEA Germany Cosmetics & Personal Care
295 Ross Dress For Less United States Retail
296 Dow United States Chemicals
297 Itaú Brazil Banking
298 Brookfield Asset Management Canada Banking
299 Enterprise United States Car Rental Services
300 Lloyds Bank United Kingdom Banking
301 Heineken Netherlands Beers
302 KEPCO South Korea Utilities
303 Lego Denmark Toys
304 Nvidia United States Tech
305 Kellogg"s United States Food
306 Pampers United States Cosmetics & Personal Care
307 BNSF United States Logistics
308 Aviva United Kingdom Insurance
309 L&M United States Tobacco
310 Rogers Canada Telecoms
311 Southwest Airlines United States Airlines
312 ANZ Australia Banking
313 Dollar General United States Retail
314 Haier China Tech
315 Infosys India IT Services
316 Bouygues Group France Engineering & Construction
317 China Resources Land China(Hong Kong) Real Estate
318 Tyson United States Food
319 Centurylink United States Telecoms
320 Domino"sPizza United States Restaurants
321 ADP United States Commercial Services
322 Playstation Japan Tech
323 Prudential (UK) United Kingdom Insurance
324 John Deere United States Engineering & Construction
325 Merrill Lynch United States Banking
326 Christian Dior France Apparel
327 HCA United States Healthcare
328 Safran France Aerospace & Defence
329 Emirates UAE Airlines
330 nab Australia Banking
331 Bayer Germany Pharma
332 Discover United States Banking
333 ABC United States Media
334 20th Century Fox United States Media
335 LinkedIn United States Tech
336 Mizuho Financial Group Japan Banking
337 Xiaomi China Tech
338 Bradesco Brazil Banking
339 suning.com China Retail
340 Lenovo China Tech
341 Geely Auto China Auto
342 McKinsey United States Commercial Services
343 Swisscom Switzerland Telecoms
344 State Bank of India India Banking
345 BHP Australia Mining, Iron & Steel
346 Nescafé Switzerland Soft Drinks
347 Claro Mexico Telecoms
348 Chubb Switzerland Insurance
349 Capgemini France IT Services
350 Crédit Agricole France Banking
351 Tiffany & Co. United States Apparel
352 Circle K Canada Retail
353 Thermo Fisher Scientific United States Tech
354 SFR France Telecoms
355 Sainsbury"s United Kingdom Retail
356 Lukoil Russia Oil & Gas
357 Daiwa House Japan Engineering & Construction
358 Sysco United States Commercial Services
359 PTT Thailand Oil & Gas
360 Telenor Norway Telecoms
361 El Corte Inglés Spain Retail
362 Pall Mall United Kingdom Tobacco
363 UOB Singapore Banking
364 OCBC Bank Singapore Banking
365 Nordea Denmark Banking
366 Chunghwa China (Taiwan) Telecoms
367 Kroger United States Retail
368 Asda United Kingdom Retail
369 MS&AD Japan Insurance
370 Western Digital United States Tech
371 Standard Chartered United Kingdom Banking
372 DXC Technology United States IT Services
373 La Poste France Logistics
374 Travelers United States Insurance
375 Tim Hortons Canada Restaurants
376 BUICK United States Auto
377 McLane United States Logistics
378 Sprite United States Soft Drinks
379 Nippon Life Insurance Japan Insurance
380 Raytheon United States Aerospace & Defence
381 Intesa Sanpaolo Italy Banking
382 Swiss Re Switzerland Insurance
383 Carmax United States Retail
384 Emerson Electric United States Tech
385 Macy"s United States Retail
386 CLINIQUE United States Cosmetics & Personal Care
387 Luzhou Laojiao China Spirits
388 Innogy Germany Utilities
389 Pizza Hut United States Restaurants
390 AutoZone France Retail
391 Micron Technology United States Tech
392 E Leclerc France Retail
393 SHISEIDO Japan Cosmetics & Personal Care
394 Westpac Australia Banking
395 Texas Instruments United States Tech
396 Mahindra Group India Auto
397 Deutsche Post Germany Logistics
398 Kohl"s United States Retail
399 HBO United States Media
400 Dalian Wanda China Real Estate
401 Harbin China Beers
402 Phillips 66 United States Oil & Gas
403 BBC United Kingdom Media
404 Pantene United States Cosmetics & Personal Care
405 QNB Qatar Banking
406 Marriot United States Hotels
407 Suzuki Japan Auto
408 ConocoPhillips United States Oil & Gas
409 ctrip.com China Tech
410 Mengniu China Food
411 Discovery United States Media
412 Estée Lauder United States Cosmetics & Personal Care
413 CNBM China Engineering & Construction
414 Sherwin-Williams United States Retail
415 AIG United States Insurance
416 HDFC Bank India Banking
417 Sodexo France Commercial Services
418 Mobil United States Oil & Gas
419 VMWARE United States Tech
420 Airtel India Telecoms
421 Pfizer United States Pharma
422 CNOOC China Oil & Gas
423 Wrigley"s United States Food
424 Applied Materials United States Tech
425 Galaxy Macau China (Macau) Hotels
426 Telia Sweden Telecoms
427 Lay"s United States Food
428 Centene Corporation United States Healthcare
429 Burberry United Kingdom Apparel
430 McCain Canada Food
431 Huggies United States Cosmetics & Personal Care
432 BAE Systems United Kingdom Aerospace & Defence
433 HCL India IT Services
434 Johnnie Walker United Kingdom Spirits
435 Nordstrom United States Retail
436 Petrobras Brazil Oil & Gas
437 Cathay Life Insurance Co China (Taiwan) Insurance
438 CSX United States Logistics
439 Dunkin" United States Restaurants
440 Esso United States Oil & Gas
441 Crédit Mutuel France Banking
442 Telkom vIndonesia Indonesia Telecoms
443 Canadian National Railway Canada Logistics
444 CJ Group South Korea Food
445 ABN AMRO Netherlands Banking
446 CNRL Canada Oil & Gas
447 Kraft United States Food
448 Reliance India Oil & Gas
449 Saint-Gobain France Engineering & Construction
450 Aflac United States Insurance
451 Prada Italy Apparel
452 Dove United Kingdom Cosmetics & Personal Care
453 CFLD China Real Estate
454 China Southern China Airlines
455 Maersk Denmark Logistics
456 Abbott United States Pharma
457 Schneider Electric France Engineering & Construction
458 KBC Belgium Banking
459 SSE United Kingdom Utilities
460 The North Face United States Apparel
461 CCCC China Engineering & Construction
462 Fubon Life China (Taiwan) Insurance
463 Garnier France Cosmetics & Personal Care
464 United Technologies United States Aerospace & Defence
465 Doosan Group South Korea Engineering & Construction
466 Omega Switzerland Apparel
467 Polo Ralph Lauren United States Apparel
468 Repsol Spain Oil & Gas
469 Cummins United States Engineering & Construction
470 Ferguson United States Engineering & Construction
471 Thales France Aerospace & Defence
472 CaixaBank Spain Banking
473 Jack Daniel"s United States Spirits
474 Shinhan Financial Group South Korea Banking
475 ArcelorMittal Luxembourg Mining, Iron & Steel
476 BB&T United States Banking
477 Banco do Brasil Brazil Banking
478 Viettel Telecom Vietnam Telecoms
479 Lotte Group South Korea Food
480 Randstad Netherlands Commercial Services
481 Deutsche Bank Germany Banking
482 Carrier United States Engineering & Construction
483 iQiyi China Tech
484 Clarins France Cosmetics & Personal Care
485 CNP Assurances France Insurance
486 Tide/Ariel United States Cosmetics & Personal Care
487 Iberdrola Spain Utilities
488 Bloomberg United States Media
489 Safeway United States Retail
490 Caixa Brazil Banking
491 China Eastern China Airlines
492 Halliburton United States Oil & Gas
493 Adecco Switzerland Commercial Services
494 Maybank Malaysia Banking
495 Gatorade United States Soft Drinks
496 KB Financial Group South Korea Banking
497 Daikin Japan Engineering & Construction
498 Marshalls United States Retail
499 Bank of Beijing China Banking
500 British Airways United Kingdom Airlines
关于Brand Finance
Brand Finance是全球领先的独立品牌价值和战略咨询公司，每年会对全球数千个知名品牌进行评估，“全球品牌价值500强”是全球唯一被国际标准委员会ISO认证的榜单，在国际上具高度权威性。该榜单主要从三个维度评估企业品牌价值，即品牌强度指数、特许费率、品牌营业收入，重点考究企业可持续发展、客户服务、企业社会责任等方面。
全球品牌排行榜亮点
每年，Brand Finance都会重视全球最大的品牌。全球500个最具价值品牌的所有行业和国家都包含在1月22日在瑞士达沃斯世界寐厶成戏⒉嫉钠放迫谧嗜�500强报告中。
法拉利加速夺得世界最强品牌称号，得分为94.8分（满分100分）和AAA+评级。
三大品牌中的三个：德勤，普华永道和安永，获得精英AAA+品牌实力评级，而毕马威落后于此。
亚马逊捍卫全球最有价值品牌的优势地位，增长25％至1879亿美元，苹果和谷歌排名第二和第三。
随着科技品牌在排名中领先，微软以47％的品牌价值增长回归前五，而Facebook认为其品牌实力受丑闻玷污。
