Gettingampnbsptheampnbspmessage教案

　　getting the message教案
　　unit 5　getting the message
　　ⅰ.brief statements based on the unit
　　with the development of market economy,advertisements have become more and more important in our society.as we know,ads play an important role in our life.they give us some information about new products.however,some ads are not very useful to people,sometimes even harmful.therefore,it is wise for people to make sure the ads are telling the truth.this unit mainly talks about ads.by learning this unit,we not only want the students to learn something about ads but also want to stimulate the students’ interest in ads.of course,it is necessary for the students to master the useful phrases and expressions in this unit.meanwhile,we also revise an important element—the object complement.
　　ⅱ.teaching goals
　　1.talk about advertising and advertisements.
　　2.practise making complaints and expressing emotions.
　　3.practise expressing and evaluation different views.
　　4.review the object complement.
　　5.write an advertisement.
　　ⅲ.background information
　　1.how did advertising come about
　　advertising is a way of informing people of something.this can range from telling them of a product for sale,or a service,or urging them to do something,or even to bring one’s name before the public.so advertising came out quite naturally and took many forms from the very beginning.for example,there is a papyrus discovered at thebes offering a reward for a runaway slave.it is three thousand years old—and it’s really an advertisement!signboards that notified people of services available were placed outside doors in greece and egypt around 1500 b.c.—a form of advertising.with the invention of printing,advertising began to take on new forms.about 1477,in london,the first printed advertisement in english announced a prayerbook sale.the first newspaper advertisement appeared on the back page of london newspaper in 1625.it was not until 1704 that paid advertisements were printed in the united states.by 1771 there were 31 newspapers in the colonies,and all of them carried advertising.today,of course,we know that advertising is done not only in newspapers,but also in magazines,on the radio,and on television.the first ＂commercials＂appeared on radio about 1920.commercials on television developed mostly after world warⅱ.the idea spread very quickly and today the advertising that is done on tv is so familiar to all of us that many people can remember the commercials even better than the shows they see!
　　2.slogans for advertisements
　　just do it！只管去做。（耐克运动鞋）
　　feel the new space.感受新境界。（三星电子）
　　intelligence everywhere.智慧演绎，无处不在。（摩托罗拉手机）
　　obey your thirst.服从你的渴望。（雪碧）
　　ask for more.渴望无限。（百事流行鞋）
　　the new digital era.数码新时代。（sony影碟机）
　　we lead.others copy.我们领先，他人仿效。（理光复印机）
　　impossible made possible.使不可能变为可能。（佳能打印机）
　　the relentless pursuit of perfection.不懈追求完美。（凌志轿车）
　　poetry in motion,dancing close to me.动态的诗，向我舞动。（丰田汽车）
　　the choice of a new generation.新一代的选择。（百事可乐）
　　no business too small,no problem too big.没有不做的小生意，没有解决不了的大问题。（ibm公司）
　　take toshiba,take the world.拥有东芝，拥有世界。（东芝电子）
　　let’s make things better.让我们做得更好。（飞利浦电子）
　　the taste is great.味道好极了。（雀巢咖啡）
　　good to the last drop.滴滴香浓，意犹未尽。（麦斯威尔咖啡）
　　come to where the flavor is marlboro country.光临风韵之境——万宝路世界。（万宝路香烟）
　　take time to indulge.尽情享受吧！(雀巢冰激凌)
　　fly higher.越飞越高。（白沙集团）
　　future will be better.未来会更好。（非常可乐）
　　love is in the family.爱在家庭。（梦洁床垫）
　　to be true forever.真诚到永远。（海尔集团）
　　advance into the new century.走进新世界。（红河集团）
　　time always follows me.时间因我存在。（罗西尼表）
　　outstanding cross-country performance,perfect feel for the road.杰出的越野性能，完美的驾乘享受。（北京吉普）
　　flying china southern airlines,flying with the most perfect service.选择南方航空，完美服务相伴。（中国南方航空公司）
　　ⅳ.teaching time:five periods
　　the first period
　　teaching aims:
　　1.learn and master the new words and experssions in this period.
　　2.talk about advertising and advertisements to improve the students’ speaking ability.
　　3.do some listening practice to improve the students’ listening ability.
　　4.practise making complaints and expressing emotions.
　　teaching important points:
　　1.master the following phrases:
　　take...into consideration
　　in charge of
　　be to blame for sth.
　　2.improve the students’ speaking ability by talking about advertising and advertisements.
　　teaching difficult points:
　　1.help the students to improve their listening ability.
　　2.help the students to express emotions.
　　teaching methods:
　　1.talking method to improve the students’ speaking ability.
　　2.listening method to train the students’ listening ability.
　　3.pair work or group work to make every student take an active part in class.
　　teaching aids:
　　1.the multimedia
　　2.the blackboard
　　3.a newspaper and a magazine
　　teaching procedures:
　　step ⅰ greetings
　　greet the whole class as usual.
　　step ⅱ lead-in and warming up
　　(show a newspaper.)
　　t:look at this newspaper.what can you see?
　　ss:some advertisements in it.
　　(show a magazine.)
　　t:yes,there are too many advertisements in this newspaper.now look at this magazine.there are also some advertisements on the last few pages.everywhere we can find advertisements.when we walk in the street,we can see all kinds of advertisements in shopwindows and on both sides of the street.some famous actors often appear in tv advertisements.do you like advertisments?
　　s1:yes.
　　t:why?
　　s1:i think an ad is informative and can help people buy and sell goods.
　　t:good.what about you ,li na?
　　s2:i also like ads.because ads can widen people’s knowledge and make people more experienced.
　　t:well.sit down,please.what’s your opinion,wang lin?
　　s3:i don’t like ads.because the only purpose of some ads is to persuade people to buy their poorly made products.and some ads are even harmful.
　　t:yeah.there are many kinds of ads.some ads are useful and truthful.however,some ads give a lot of misinformation.they are trying to persuade us to buy their poorly made products.therefore,it’s wise for us to make sure the ads are telling the truth.
　　(show an ad on the screen.)
　　t:look at the picture on the screen.what can you see?
　　ss:a little girl holding a can of pepsi.
　　t:yes.this is an ad about pepsi.the lovely girl on the ad will draw children’s attention.
　　(show the slogan under the ad.)
　　the choice of a new generation.
　　t:this slogan is used to describe this ad,which shows that the new generation all like pepsi best.what do you think it is trying to persuade us to buy?
　　ss:it’s trying to persuade us to buy a kind of drink—pepsi.
　　t:yeah.(show another ad on the screen.)
　　t:now look at this ad.what is it trying to persuade people to buy?
　　ss:a kind of shampoo.
　　t:yes.how is it trying to do so?
　　(a student stands up to answer this question.)
　　s:we can see the function and effect of this kind of shampoo on the ad.the ad tells the truth that your hair will be more soft and more smooth after you wash your hair with it.
　　t:yeah.how is the information conveyed?
　　s:by the words＂more soft and more smooth feel,more fine and more smooth care,...＂printed in this ad.
　　t:good.i think you’ve learnt something about ads from the two ads we’ve just talked about.now disscuss the question on the screen.
　　(show the question on the screen.)
　　what kind of words do you think you would need to talk about advertising and advertisements?
　　(give the students two minutes to discuss it.then collect the words and write them on the blackboard.)
　　t:who’d like to tell me what words you would need to talk about advertising and advertisements?
　　s:i’d like to have a try,truthful,misinformation,mislead,persuade....
　　(while the students are answering,teacher can write them on the blackboard.)
　　(bb:truthful,imisinformation,mislead,persuade,customer,producer,positive,negative,persuasive,informative,subjective,objective...)
　　step ⅲ listening
　　(show the pictures on the screen.)
　　t:with the development of science and technology,computers are used more and more in our life.the laptop computer in more popular and more convenient.look at the pictures on the screen.
　　there are many kinds of laptop computers.suppose your mother is thinking about buying a laptop computer.but she is not sure which brand she would buy,so she has asked you to listen to ads from different companies.from the imformation you hear,she will decide which brand she would choose.what information do you think ads can give you?
　　s:the function of a laptop computer.
　　s:weight and size.
　　s:reasons why you should choose this computer.
　　s:price.
　　...
　　t:good.you can get all kinds of information.now open your books at page 38.look at exercise 1 in listening part.tick the items on the list below you think will be included in the ads,then list the information in the order of importance.write ＂1＂ next to the most important information,＂2＂ next to the second most important and so on.
　　(when the students finish this task,teacher begins to play the tape.)
　　t:now,we are going to listen to some ads in part 1.please make notes of what you hear while listening.then compare with your partner.at last check your answers to question 1.are you clear?
　　ss:yes.
　　t:ok.let’s begin.
　　(after finishing exercise 2,deal with exercise 3)
　　t:ok.work with your partner and make a list of things you think are important to take into consideration when buying a laptop computer.
　　(teacher writes the phrase—take...into consideration on the blackboard and explains it to the students.then teacher gives the students two minutes to discuss.)
　　t:ok.let’s listen to part 2.we are going to listen to some advice from an expert.then compare your list with what the expert said.
　　(teacher plays the tape for the students to listen to and gets the students to finish exercise 3.)
　　t:now use your answers from part 1 and your notes from part 2 to write a short note to your mother.tell her which brand you think she should choose and why.at the same time,you can give her some useful general advice to help her make her decision.
　　step ⅳ speaking
　　t:now look at the speaking part on page 39.here are several readers,who have written to the local newspaper complaining about its advertisements and an editor,who is in charge of the newspaper’s advertisement section.(teacher writes the phrase＂in charge of＂ on the blackboard and explains it to the students.)
　　first finish the role card.then prepare a meeting between concerned readers and the editor.work in groups.one of you acts as the editor,the others act as the readers.before you start,i’ll explain a phrase to you.
　　(write the phrase—be to blame for sth. on the blackboard and explain it to the students.
　　then teacher puts the students in groups of five and gets them to prepare for a few minutes.at the end,teacher asks one or two groups to report their work to the rest of the class.)
　　a sample dialogue:
　　editor:now,everybody is here.i have recently received some letters complaining about the ads.who’d like to be the first to tell me your problems about the product you bought?
　　reader a：the ads in your newspaper say that he/she will lose weight if one uses the products,but after i tried them,they didn’t work on me.i didn’t lose any weight.
　　editor:oh,i’m sorry to hear that.maybe you didn’t use them according to the instructions.or you should continue trying them.if they don’t have any effect on you,you can contact with us.we’ll find out the truth and help you to make up for your loss.
　　reader b:i am very upset because i have just lost a lot of money after answering an ad in your newspaper.the ad was full of lies.i think that your newspaper should be responsible and help me get money back.
　　editor:oh,really?that must have been caused by our carelessness.we didn’t tell if what the ads said was true or false before we printed the ads.it is our fault.afterwards we’ll help you get your money back.
　　reader d:many students in our school eat too much junk food.i think the newspaper is to blame for this because there are too many of such ads about junk food.
　　editor:i think ads are necessary because ads can provide information for customers and can also increase the product sales.
　　reader d:but it has an bad effect on the students.
　　editor:well.we shall restrict the number of ads about junk food for the students’ health.
　　reader c:the ads in your newspaper show women as young,beautiful and stupid.this is bad because they will have a bad effect on the youth.these pictures may draw too much attention of the teenagers.the teenagers’ll fall behind in their lessons.
　　editor:yes.we didn’t notice this problem before.from now on,we will restrict such ads.
　　...
　　step ⅴ summary and homework
　　t:up to now,we’ve talked a lot about ads.and we’ve learnt something about ads by listening and speaking.besides,we’ve learnt three useful phrases.after class,make some sentences with these phrases.and preview the reading passage—advertising so much for today.
　　step ⅵ the design of the writing on
　　the blackboard
　　unit 5　getting the message
　　the first period
　　words to talk about advertising and advertisements:
　　truthful　　misinformation　mislead
　　persuade　　　　　　customer　　　　producer
　　persuasive　　　　　positive　　　　　negative
　　informative　　　　　subjective　　　　objective
　　...
　　useful phrases:
　　take...into consideration
　　in charge of
　　be to blame for sth.
　　step ⅶ record after teaching