随着众多品牌相继利用facebook来为其电子商务增添双翼，不管是雅诗兰黛利用facebook的开放图谱和社交组推出social shop，还是宝洁旗下的6款品牌直接在facebook上开设店铺，企业利用社会化媒体的力度越来越大，从营销渠道到现在这种深层次的融合，我想随着众多企业品牌在facebook上开设店铺，越来越多的用户将会慢慢习惯这种购物体验，一种可以随时和好友分享互动的购物体验，在国内也许也会涌现很多企业品牌在QQ或者在新浪微博上开设店铺。
上图这些企业品牌都在试用facebook电子商务。
下面是由econsultancy整理的101个facebook店铺的案例，说不定能为你带来一些电商和社交网络融合的启发。
1-800 flowers
This was one of the first on-page f-commerce stores. And it’s still going strong.
Alton Towers
The UK theme park has an app that allows you to book tickets in advance.
American Eagle Outfitters
The online fashion retailer allows users to buy personalised mobile gift cards for friends and family for use online or offline.
Apple
Apple also offers its app store via Facebook.
ASOS
The online fashion retailer’s Facebook store is widely cited as an f-commerce case study.
Baby & me
An f-commerce store that’s found its niche in the baby and infant market.
Barcelona
The Spanish football club has a world class application for their club shop.
Barneys
The New York department store can be found trialling Facebook.
Best Buy
Best Buy’s shop and share is often cited as another f-commerce example.
Boston Market
E-gifts from the US restaurant.
Boston Tea Company
Boston’s ahead of the curve! This American company have found their niche in trading tea.
Brooks Brothers
For a company established in the 19th Century, Brooks Brothers proves it’s now very much a 21st Century retailer.
Bulgari
The luxury retailer reaches out to its audience on Facebook.
Carnival Cruises
This cruise company proves that its not just small transactions that can be made using f-commerce.
Chanel
Another luxury brand, Chanel recently created a pop-up store for their lipstick range, although building it in Flashled to issues.
Chompon
The white-label service reported that Facebook shares generated $14 in sales on average, that Facebook Likes were worth $8.
Coca-Cola
Coke actually has a dedicated fan store on Facebook.
Coleman Co.
I’ve listed this site before now – and its still going strong.
Delta
You can easily book a flight through Delta Airlines’ Facebook page.
Dexter (CBS)
The TV programme taps into its fanbase on Facebook.
Diesel
Diesel’s done a few things with Facebook – the most recent being their in-store DieselCam.
Disney
Again, another often-cited example, Disney built in movie-ticket sales into their Facebook page.
Drugstore.com
This company makes buying everyday products quick and easy.
eBags
As the name suggests, buying all kinds of bags through Facebook is now a reality.
eBay
Not quite a direct transaction, but eBay marketplace allows users to share what they’re buying, selling and watching.
Ettitude
Homeware, everywhere from this Facebook store.
Eventbrite
In a wider sense, Eventbrite has managed to put a value on their social commerce revenue gained through allowing Facebook login access.
Express
Express clothing has a slick f-commerce store.
Fishing Emporium
Proof that any sport can sell equipment through Facebook.
GAP
Another often-used example: GAP used check-in deals to offer promotions to consumers when the service first launched.
Gibson Les Paul
Yes, the guitar shop has an online store.
Groupon
The now-household name has a Facebook app for its deals.
Hallmark
Buy and send cards online.
Hastings Entertainment
A large f-commerce offering from this online retailer.
Heels
The online shoe shop is still going strong.
Heinz
Heinz is running a limited edition promotion through Facebook.
Hilton Hotels
Check rooms and availability before booking.
Incipio Technologies
Specialising in Apple accessories, this company reported that Facebook is the second highest referral of their e-commerce site traffic and that of those customers, the average conversion rate twice as high than normal.
JCP
JCPenney has a large catalogued store on Facebook.
JD sports
The UK sports retailer has set up an f-commerce store.
Justin Bieber
With 27m Facebook fans, it made sense for JB to have a shop ‘n share store.
Kembrel
The clothing shop has an interesting little app.
Kiabi
The French clothing store proves that Europe can do f-commerce too.
Kiddicare
Kiddicare have a great f-commerce store-front offering.
Kmart
Although not yet set up with a full f-commerce offering, the retail giant is currently offering e-gifts.
La Redoute
The European fashion retailer recently set up a store on Facebook, but for reasons unknown took it down.
Lady Gaga
The crazy lady of pop challenges Bieber’s online store.
Lands End
More clothes on offer through Facebook from this fashion retailer.
Levi’s
Lots of coverage has been given to the Levi’s Friends Store…
Livescribe
Small electronics on offer.
Macy’s
The US department store followed in Diesel’s footsteps with their own Facebook fitting room.
Malaysia Airlines
Another airline company that allows booking (and more) through Facebook.
mark.
Makeup galore from mark.girl.
Max Factor (P&G)
The UK Facebook page for Max Factor offers even more makeup purchasing opportunities.
Maxim
The mens magazine offers a subscription service through Facebook.
Mazda
As part of a Facebook Deals promotion, Mazda offered 20% off the price of their MX-5 model when users checked-in to a dealership.
Molly Sims
The US model offers her own range of jewelry on her Facebook page.
MyBag
More bags and luggage available to shoppers.
MyLabel
MyLabel offers a wide range of clothing through its f-commerce store.
MyMemory
Technology and computing products on offer from this smaller player.
National Express
Book a journey with National Express through their Facebook page.
Nine West
The clothing shop offers a crisp, clean Facebook store.
Old Spice
Not content with his YouTube campaign, Mustafa is operating on Facebook.
Otto
The German fashion company jumps into f-commerce.
Oxfam
Oxfam’s UK page makes it easier for users to donate.
Pampers
The nappy manufacturer is another regularly cited example of f-commerce, although the store is currently down.
Pantene
Once again, Pantene is an example that’s used a lot, despite the original page not existing anymore.
PC Mall
Computers through Facebook.
Penguin Books
Nicely cornering the book market, Penguin seems to be the only publisher operating on Facebook this way.
Pizza Hut (UK)
Lots of different offers for Pizza Hut. Although this ultimately loops to their website, users can login using Facebook access.
Realgifts
Buy small gifts for friends and family through Facebook.
Schuh
The shoe shop giant has a Facebook store for its customers.
Sears
Following the lead of a number of large retailers experimenting with f-commerce, Sears gives users the ability to buy gift vouchers.
Shop Now USA
The small Australian shop is offering American brands.
Starbucks UK
Acting as a trigger for purchases offline, Stabucks sends users an SMS message to remind them about coffee happy hour.
Summit Brands
Lots of household goods on offer.
Superdry
Superdry has a nice little interactive product feed of their new products.
Surropa
The Latin fashion store seems to have realised the popularity of Facebook amongst its demographic.
Taylor Swift
Social shopping from the TSwift Store.
Ted Baker
The UK fashion brand has a slick-looking Facebook shop.
The Beatles UK
The fab four are still selling strong.
The Beatles USA
The Beatles also prove their popularity in the USA.
The Hut
Games, clothes and more. The Hut has it all.
TheNerds.net
Electronics from the nerds.
Thorntons
The established UK chocolatier also sells its wares online.
Threadless
It’s no surprise that the awesome Threadless has a Facebook shop.
Ticketfly
Ticketfly found that Facebook refers roughly 9% of their customers and the company has seen huge jumps in profit since their activity began.
Tiger Direct
The computer and electronics superstore also has an f-commerce offering.
Trump Hotels
Check availability and reserve or book online with the Trump Hotel Collection.
Urban Outfitters
The US fashion company appears to be finding its f-commerce feet.
Vann’s
The audio and video store also ensure that stock is available through Facebook.
Vans
The sports brand ensures that fans can purchase shoes through its f-commerce shop.
Victoria’s Secret
The lingerie company offers gift cards through its Facebook brand page.
Virgin Trains
Book tickets in advance through Virgin’s Facebook store.
Volkswagen
Volkswagen ran a smart PR campaign, where the more “likes” received, saw the price of a car get lower.
W Hotels
The luxury hotel brand recently ran a group-buy campaign exclusively on Facebook.
Walmart
Hot on the heels of W Hotels, Walmart has also run group-purchasing campaigns over the past few monthsthrough it’s CrowdSaver app.
Warehouse Skateboards
Skateboard f-commerce store.
Warner Brothers
Warner has experimented a lot with Facebook, but notably is their setup which allows you to purchase and download the Dark Knight directly through the platform.
Wet Seal
The teen clothing store reported that 20% of their e-commerce sales come from Facebook-referred traffic.
Zavvi
Zavvi might now be off the high street, but it’s still very much online.
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参考：http://econsultancy.com/us/blog/7540-101-f-commerce-examples
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