来源 | Forbes
"人们一直有种误解，认为只有做出捐赠、资助非营利事业的企业才能帮助社会发展。其实，即使是以营利为目的的公司，如果他们能够将慈善有机地纳入企业文化，或者发展一种以社区/社群发展为中心的商业运作方式，他们也可以对社会做出重大回报。"
企业文化塑造着员工对企业的看法以及彼此之间的互动。通过在企业推动向善文化，企业在以一种独特的方式善用员工的知识和经验，建立企业的声誉，并为社会做好事。
下文中来自青年企业家委员会（Young Entrepreneur Council）的十位青年专家分享了他们将慈善元素融入企业文化的独特做法及其产生的重要影响力。
青年企业家委员会（yec.co）总部位于波士顿，致力于为45岁以下年营收超过100万美元的青年创业者会员搭建学习和成长的网络。
1. 专注于建立一个社区
讲述者：马特·迪吉蒂(Matt Diggity)，迪吉蒂营销公司(Diggity Marketing)
几年前，当我在泰国清迈扎下根时，我发现那里有许多志同道合的数字营销企业家，他们也选择在清迈安家。但除了偶尔在共同工作的办公楼或咖啡馆里碰到他们之外，这里几乎没有社区感。
这就是清迈SEO大会(ChiangMai SEO Conference，CMSEO)的想法诞生的地方。它最初规模很小，只有不到50位企业家聚集在一起交流和分享知识。短短几年后，2019年清迈SEO大会的门票就售罄了，参观者接近1000人。
清迈SEO大会是收费的，但我组织它不是为了赚钱。它是关于建立一个志同道合的企业家社区，以扩大他们的网络和分享他们的知识。这种分享精神现在已经渗透到我自己公司文化的各个方面。
2. 怀有知识共享的心态
讲述者：乔什·科尔巴赫(Josh Kohlbach)，批发套装(Wholesale Suite)
我们的核心价值观之一是：把传授知识看做自己的荣幸。当我们将这一点延伸到帮助我们的客户时，我们应该慷慨地用自己的时间，超越客服支持的一般能力。
我们经常收到客户的来信，说这是他们得到的最好的客户服务，我们不辞辛苦地帮助解决一个看似不相关的问题。我们知道，虽然这不是什么被归类为慈善的事情，但在多数情况下，人们可以很容易地说 "不"，但捐出那一点点额外的时间，对每个人都有大有裨益。
从文化上讲，当许多其他公司在效率优化中做得完全相反的时候，拥有这种心态使我们脱颖而出。
3. 把服务捐赠给有需要的非营利组织
讲述者：艾米·贝利特(Amy Balliett)，视觉策略大师(Killer Visual Strategies)
把你的服务或产品捐赠给有需要的非营利组织。我们已经向全球各地的非营利组织捐赠了价值超过500万美元的服务。
我们知道并不是所有的非营利组织都有大量的机构预算，这往往会阻碍他们吸引受众和培养忠实粉丝的能力。在一个错误信息如野火般蔓延的世界里，非营利组织在提供能够影响和激发积极改变的教育内容时需要更高效的行动。
正因如此，我们相信对于那些努力推动社会公益事业的非营利组织来说，保持我们的服务负担得起并且平易近人是至关重要的。当你相信你所做的事情时，为非营利组织赠送服务往往是最好的礼物!
4. 找出你可以改良的社会痛点
讲述者：凯尔·米肖(Kyle Michaud)，体验博览(Experience Expositions)
在你的社区内完成慈善目标的方法之一，是找出可以通过自己的业务流程轻松改善的社会痛点。例如，作为The Yoga Expo的制作人，我们为高危青少年提供免费的瑜伽课程。
这很容易完成，因为这只是我们日常业务实践的延伸。作为一个额外的好处，这对我们的业务产生了积极的附加值，向那些通常不会接触到我们工作的人展示了我们的业务。
5. 从上到下确定基调
讲述者：约翰·李-尼尔森(JohnLie-Nielsen)，壹公园金融公司(One Park Financial)
作为一个领导者，为公司定下基调并将个人的努力融入到公司的慈善事业中是很重要的。我是公司的创始人和首席执行官，也是我们当地儿童医院的董事会成员，也是“橘子碗”委员会(Orange Bowl Committee)的成员。
每年公司的领导层都会鼓励并推动我们的团队通过玩具募捐和5公里长跑等活动来回馈这些组织。
企业文化是在工作场所创造一种社区感，但在工作场所之外创造这种社区感同样重要。我们的企业文化在很大程度上是围绕着超越个人和职业目标而展开的。通过参与慈善活动，我们鼓励团队遵循一以贯之的企业文化。
6. 为当地人提供实习机会
讲述者：塞缪尔·蒂莫西(Samuel Thimothy), OneIMS
我要说的是实习机会。向当地社区或你所珍视的事业捐赠现金固然是好的，但为当地人提供实习机会是另一种独特的助人方式。有什么比助人自助更好的方式来实现永久的改变呢？
多花点心思去考虑这些实习生在你的公司工作时将获得什么技能和价值。不仅仅是良好的职业道德和推荐信。你们公司的哪个部门最适合学习一般市场需要的技能？
这些实习生有的会去其他公司或行业找工作，有的最终会留在贵公司工作。这将反映在你的工作文化中，因为你已经和潜在的员工建立了良好的关系。
7. 为更大的利益而努力
讲述者：凯莉·里奇(Carrie Rich)，全球美好基金(Global Good Fund)
在全球美好基金，我们与那些将影响力作为其使命的公司合作。我相信，每家企业都可以而且应该对社会共好做出承诺--这是我们共同解决世界上最棘手问题的方式。
影响力会产生连锁反应。当员工知道他们的公司正在为更大的利益而努力时，他们就会对自己的工作感到自豪，而这种自豪感会成为企业文化的一部分。最终，促进企业的良性发展。
8. 你赚到的每分钱都包含回馈
讲述者：科迪・坎迪（Cody Candee）, Bounce
Bounce每赚一美元，就有近50%直接流向当地的商店，这些商店与我们合作存放行李和包。这不是慈善，这只是我们的商业模式。
我们很容易忽略我们的商业对当地社区的影响有多大。有时，我们甚至帮助小夫妻店度过难关。强调公司对当地社区做的好事，可以真正激发团队对我们所做的工作的热情，从而形成一个良性循环，让人们更加努力地工作，最终更好帮助我们的合作伙伴，从而进一步激发我们的动力。
不要忽视商业向善对社区的影响力，并不断提醒我们的团队这是一个巨大的机会。
9. 组织团队参与慈善工作
讲述者：安东尼·鲁索(Anthony Russo)，#bethechange
寻找团队与慈善机构和当地活动合作的机会。这不仅能让你的团队感觉到他们是共同参与的一份子，而且还能表明你所做的不仅仅是为某个事业捐款。
另外，接受员工对他们参与的慈善机构的建议。让他们觉得自己是决策过程的一部分。而且不要把它变成一次性的事情，要让它成为你们公司每个月或每个季度都期待的一天。
我认为这种团队合作的好处是显而易见的，也对公司周围的社区有利。另外，一定要鼓励团队拍照并发布到社交媒体上。这不是为了虚荣，也不是为了说“看看我们做了什么”，善行是有感染力的。传播正能量是向善的态度!
10. 充分利用公司的独特技能
讲述者：乔·摩根(Joe Morgan)，乔数据中心(Joe"s Datacenter, LLC)
例如，当针对新冠疫情的居家隔离规定出台时，我们的网络开发服务对那些不得不关闭店面的企业和餐馆来说就变得极为重要。
通过制定小企业恢复计划和免费建立超过15个网站，我们的员工能够利用他们的时间来回馈社会和帮助陷入危机的企业保持收入。寻找机会利用员工的才能和技能来帮助社区，并向其他人持久传递企业文化。
How To Incorporate Philanthropy Into Your Company Culture
Forbes
Aug 11, 2020
You don"t have to be a philanthropy-focused business to help your community. Even profit-based companies can give back to their communities in a significant way if they start incorporating philanthropy into their company culture or develop a community-focused approach to business operations.
Company culture shapes how employees view the business and interact with each other. By promoting philanthropy, a business seeks to leverage its employees" knowledge and experience in a unique way that will build the business"s reputation and do good within the community.
Below, ten experts from Young Entrepreneur Council share some of the techniques they use to build philanthropy into their company culture and why this matters.
Photos of the featured members.
Young Entrepreneur Council members suggest taking these steps to create a more philanthropic culture at your company. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.
1. Focus On Building A Community
When I put down roots in Chiang Mai, Thailand, several years ago, I found there were many like-minded digital marketing entrepreneurs who also chose to make the city their home base. But aside from occasionally running into them in co-working spaces or coffee shops, there was little sense of community. That"s where the idea for Chiang Mai SEO Conference (CMSEO) was born. It started small, with under 50 entrepreneurs gathering to connect and share knowledge. A few short years later, CMSEO is a sold-out event with just under 1,000 visitors in 2019. CMSEO isn"t a charitable event, but I don"t organize it to make money. It"s about building a community of like-minded entrepreneurs to expand their networks and share their knowledge. This sharing spirit now permeates every aspect of my company culture. - Matt Diggity, Diggity Marketing
2. Have A Knowledge-Sharing Mindset
One of our core values is that it"s a privilege to be able to pass on knowledge. We extend that to mean that we should be generous with our time when it comes to helping our customers, going beyond what the normal boundaries of customer support for our products would entail. We often get letters from our customers saying it"s the best customer service they"ve ever received and that we went out of our way to help with a non-related issue.We know that although this is not something specifically classed as philanthropic, we could easily be saying "no" in many of these situations, but donating that little bit of extra time benefits everyone involved. Culturally, having this mindset sets us apart when many other companies are doing the exact opposite in their efforts to optimize. - Josh Kohlbach,Wholesale Suite
3. Donate Your Services To Nonprofits In Need
Donate your services or products to nonprofits in need. We"ve donated over $5 million in services to nonprofits around the globe.We understand that not all nonprofits have big agency budgets and this can often impede their abilities to engage audiences and grow a loyal following.And in a world where misinformation spreads like wildfire, nonprofits need to move even faster when delivering educational content that can impact and inspire positive change. Because of this, we believe it"s imperative that our services remain affordable and approachable for the nonprofits that are working hard to drive social good. When you believe in what you do, often giving that service to a nonprofit can be the greatest gift! - Amy Balliett, Killer Visual Strategies
4. Identify Shortcomings You Can Address
One way to accomplish philanthropic goals within your community is to identify shortcomings that you can easily add value to through your business processes. For example, because I am the producer of The Yoga Expo, we offer free yoga classes to at-risk youths. It is simple to accomplish because it is just an extension of our daily business practice. As an added benefit, this has a positive impact on our business by showcasing our business to people who would not normally be exposed to what we do. - Kyle Michaud, Experience Expositions
5. Set The Tone From The Top
As a leader, it’s important to set the tone for the company and bring your personal endeavors into your company’s philanthropy efforts. I am my company’s founder and CEO and I also am a board member at our local hospital, Nicklaus Children"s Hospital, as well as a part of the Orange Bowl committee. Each year our organization’s leaders encourage and push our team to be a part of donating back to these organizations through events like toy drives and 5k runs. Company culture is about creating a sense of community in the workplace, but it’s equally important to create that sense of community outside the workplace. Our company culture is heavily centered around exceeding goals—personal and professional. By participating in philanthropy events, we’re encouraging our team to live by our company culture message. - John Lie-Nielsen, One Park Financial
6. Offer Internships To Locals
I will say it"s the internship. Cash donations to the local community or a cause dear to you are good, but offering local internships is a unique way of helping people. What better way to effect permanent change than to help people help themselves? Put a lot of thought into the value of the skills these interns would get when working with your company.Go beyond good work ethic and testimonials. What department in your company utilizes skills the general market needs? Some of these interns could go on to find jobs in other companies or industries, and some will end up working for your company. This will reflect in your work culture as you"ve started on a good note with potential staff. - Samuel Thimothy, OneIMS
7. Work Toward The Greater Good
At The Global Good Fund, we work with companies that have impact as part of their mission. I believe that every business can and should embrace a commitment to social good—that is how we will collectively solve the world’s most intractable problems. Impact has ripple effects. When employees know that their company is working toward the greater good, they have pride in their work and this pride becomes part of the culture. Ultimately, that is good for business. - Carrie Rich, The Global Good Fund
8. Give Back For Every Dollar You Earn
At Bounce, for every dollar we earn, nearly 50% goes directly to local shops who partner with us for holding luggage and bags. This is not philanthropic—it"s just our business model. It"s so easy to forget how much our business can impact our local communities. Sometimes we are even helping prevent mom-and-pop stores from going out of business. Emphasizing the good that our company does to the communities we operate in can really fire up the team about the work that we do, which leads to a virtuous cycle where we work harder and end up helping our partners even further, fueling our motivation all the more. It is so easy to forget how what we do has an impact on the community, and constantly reminding our team of this is a huge opportunity. - Cody Candee, Bounce
9. Organize Team Opportunities For Charity Work
Organize team opportunities to work with charities and local events. Not only does this allow your team to feel as though they are apart of something together, but it also shows that you do more than donate to a cause. Also, accept suggestions from your staff on charities they may have a connection with. Let them feel as though they are part of the decision-making process. And don"t make this a one-time thing, make it a day your company looks forward to each month or quarter. I think the benefits to this kind of teamwork are obvious in terms of benefit to the community surrounding the company. Plus, always encourage the team to take pictures and post them on social media. It"snot for vanity, or “look what we did," but good deeds are contagious.Spread positivity! - Anthony Russo, #bethechange
10. Leverage Your Company’s Unique Skills
Identifying ways to help philanthropic organizations using the services that your company offers can be the most rewarding thing.For example, when the shelter-in-place orders were put out in response to Covid-19, our web development services became extremely important to those businesses and restaurants having to close their storefront doors. By developing a Small Business Recovery Plan and building over 15 websites for free, our employees were able to use their time to give back and help those businesses keep revenue coming in. Looking for opportunities where you can use your talents and skills to help your community and send a lasting message to others about the culture of your company. - Joe Morgan, Joe"s Datacenter, LLC
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