用户体验标准是用户体验评估的重要依据，也是用户体验设计的重要参考标准。优秀的产品设计总是有一致的操作体验，易学性强，表达清晰准确，界面友好，品牌体验好，而这样的产品只有在规范的适合企业自身情况的用户体验标准指引和约束下才会产生。我们根据科学的可用性评估标准针对中国企业的自身情况为不同的企业设计符合本土文化特征的用户体验体系，并已经广泛应用于银行，软件，互联网等知名企业。
Usability / Design Issue Maximum Points Usability / Design Issue Maximum Points
1. Home Page 4. Presentation
Identity and value proposition clear, positive 2 Layout – balance of consistency and variety 1
Compelling content 2 Layout – visual complexity 1
Primary navigation clear and well-placed 2 Layout – Page hierarchy 1
Strong visual affordances 2 Layout – Alignment 1
Speedy download 2 Layout – Grouping 1
2. Navigation Color – for attention 2
Clear, comprehensible structure 6 Color – for grouping 1
Works as an integrated whole 6 Color – for highlighting 1
Each page provides sense of place 6 Graphics – Support brand 1
Supports frequent, common tasks 6 Graphics – Provide content 2
Effective Search design, placement, results 6 Graphics – Support layout 1
3. Content Graphics – Augment navigation 1
Categorization scheme works 6 Typography – Clear type hierarchy 1
Categories are distinct 6 Typography – Legibility 2
Categories are descriptive 2 5. Interaction
Categories are balanced 2 Strong visual affordances for selection 4
Categories promote important content 2 Conventional control behavior 4
Editorial style – copy can be easily scanned 5 Speed of interaction 4
Editorial style – copy in summary / detail format 5 Browser support / technical nuances 1
Prevent errors – format cues, controls, help 1
Appropriate feedback messages 1
针对每个项目的具体情况，我们将每一个打分维度进行充分的细化到可执行的标准，根据最科学的用户体验要素配比进行适宜性调整，为企业制作适合企业自身情况的用户体验评估标准。
